Not every WordPress site needs a full rebuild. And we'd rather tell you that upfront than sell you a migration you don't need.
Here's an honest breakdown of when it makes sense - and when it doesn't.
When a Migration Makes Strong Business Sense
You're running paid traffic.
If you're spending money on ads and your site converts at 1–2% when it could be converting at 2.5–3%, you're paying for leads that never materialise. Speed is the single highest-ROI technical improvement for paid traffic sites. If your PageSpeed score is below 70, a rebuild typically pays for itself within 3–6 months of ad spend.
You have ongoing site changes.
If you or someone on your team regularly makes updates - new pages, copy changes, image swaps, pricing updates - you're either paying a developer for small tasks or spending your own time in WordPress admin. Our managed editing retainer replaces that: most edits are deployed automatically within minutes through our automated update pipeline. Larger structural changes are handled within 24-48 hours, for a flat monthly fee. No WordPress admin. No plugin updates. No random things breaking.
You care about organic search.
Google's Core Web Vitals are a ranking factor. Slow sites with poor LCP and CLS scores are ranked below fast ones, all else equal. If you're investing in SEO or content, getting the technical foundation right accelerates everything else.
You've hit the WordPress maintenance ceiling.
Plugin conflicts, security patches, PHP version updates, theme update issues - if your site has been live for 3+ years on WordPress, you're likely familiar with the maintenance overhead. Next.js sites have significantly less of this. No plugin ecosystem. No PHP. No WordPress admin panel to secure.
When a Migration Probably Isn't Worth It
Your site is purely static and rarely changes.
If you have a 5-page site that hasn't been updated in 18 months and you're not running traffic to it, a migration is probably overkill. Fix what you have or consolidate.
You're running a large WooCommerce store with complex product logic.
WooCommerce migrations are possible but complex and expensive. The ROI depends heavily on order volume and cart abandonment rates. We'd want to audit this specifically before quoting.
You just want a new design.
A Next.js rebuild changes the architecture. If the problem is purely visual, you may only need a design refresh. We can advise.
You're not planning to invest in the site at all.
If you're winding down the business or planning to rebuild from scratch in 12 months anyway, don't spend money now.
The Right Questions to Ask Yourself
- What is my current PageSpeed score on mobile? (If you don't know, get a free report at webvise.io/wp-health-report)
- How many hours per month do I or my team spend on WordPress maintenance or update requests?
- Am I running paid traffic to this site?
- Is slow load time something my clients or team have mentioned?
If your score is below 70 and you answered yes to any of 2–4, a migration will almost certainly have a positive ROI.
How the Migration Works
Week 1: We audit your site, extract all content and structure, and build the Next.js version. You have full visibility throughout.
Week 2: QA, SEO migration, redirect mapping, final review. You sign off before anything goes live.
Launch day: DNS switch to Vercel. Your domain, your content, your brand - just faster and on better infrastructure.
After launch: Optional managed editing retainer. Send us your changes through your dedicated channel - most edits are deployed automatically within minutes.
What It Costs
Migration: €1,500–€4,000 one-time. Fixed price, scoped before we start.
Managed edits: €25–€100/month depending on edit volume. Cancel any time.
We don't do retainers-with-no-scope. You know exactly what you're paying for.
Not Sure? Get Your Free Health Report
We built a free tool that audits your WordPress site and shows you:
- Your actual PageSpeed score (mobile and desktop)
- Security flags: outdated plugins, PHP version, SSL gaps
- Projected score after a Next.js rebuild
- Rough revenue impact of your current load time
It takes 60 seconds. No account needed.
Get your free WordPress Health Report at webvise.io/wp-health-report
Or if you want to talk through your specific situation: book a free 20-minute call at webvise.io/contact
Ready for a faster website?
We build and migrate websites to Next.js - AI-assisted, fixed price, fast turnaround. Free audit included.