We've had a lot of the same questions come up from people considering a WordPress to Next.js migration. Here are honest answers to the most common ones.
Will I lose my SEO rankings?
This is the most common concern, and it's a legitimate one.
Short answer: no, not if the migration is done correctly.
The key steps are:
- 301 redirects for any URLs that change (we map all of these before launch)
- Meta tags, titles, and descriptions migrated exactly
- Structured data (schema markup) carried over
- Same content - we don't rewrite your copy, we migrate it
In most cases, rankings improve after migration because Google's Core Web Vitals are a ranking factor and Next.js sites typically score 90-98 on mobile PageSpeed. Many WordPress sites score in the 40-65 range without dedicated optimization. We've seen clients improve positions on competitive keywords within 60-90 days of launch.
What happens to my WordPress content?
All of it comes with you. Blog posts, pages, images, metadata - everything gets migrated. We extract your content programmatically so nothing is left behind.
Images are re-optimised (converted to WebP/AVIF where supported, compressed, properly sized for each breakpoint). This alone typically reduces page weight by 40–60%.
Can I still edit the site after migration?
Yes, in two ways:
Option 1: Self-managed. If you have a developer on your team, they can edit the Next.js codebase directly. It's a standard React/TypeScript codebase - any competent developer can work with it.
Option 2: Managed editing retainer. Email us your changes - "add this testimonial to the homepage", "update pricing on the services page", "create a new case study page". Most edits - copy changes, image swaps, pricing updates - are processed and deployed automatically within minutes through our automated update pipeline. Larger structural changes are handled manually within 24-48 hours. This is what most clients choose because it removes WordPress admin entirely from their lives.
The managed retainer starts at €25/month.
What about my contact forms and integrations?
Standard contact forms are rebuilt using a Next.js API route (a serverless function). They work exactly as before.
For more complex integrations - CRM connections, booking systems, e-commerce - we scope these individually. Most common integrations (HubSpot, Mailchimp, Calendly embeds) are straightforward.
WooCommerce migrations are handled case-by-case and are priced separately due to complexity.
How long does it take?
Typical timeline: 7–14 days from kick-off to launch for a standard business site (up to ~50 pages, standard content types).
Larger or more complex sites take longer. We'll scope your site specifically before giving a timeline.
Do I need to know anything about Next.js?
No. You don't need to understand how Next.js works. From your perspective, you have a website. You email changes, we make them.
If you're technical and want to understand the stack, we're happy to walk through it. But it's not a requirement.
What if I want to change the design at some point?
Design changes are in scope for the managed retainer. Minor layout changes, colour updates, adding new sections - all handled. Large redesigns are scoped separately.
Why Next.js specifically, and not another modern framework?
Next.js is the most widely adopted React framework, with the largest community, the best Vercel deployment pipeline, and strong long-term backing from Vercel (the company). It has excellent built-in performance primitives: static generation, server-side rendering, image optimisation, and edge deployment.
Practically: more developers know it, there are more resources, and it's the lowest-risk choice for a site that needs to be maintained long-term.
What does it cost?
Migration: €1,500–€4,000 one-time. The price depends on the number of pages, content types, and custom functionality required. We quote a fixed price before starting - no surprises.
Managed editing retainer: €25–€100/month. Scales with your edit volume. Cancel any time.
Can I see what my site would score before committing to anything?
Yes. We built a free tool for exactly this.
Enter your URL and email, and we'll generate a WordPress Health Report that shows:
- Your current PageSpeed score (mobile and desktop)
- Security flags worth knowing about
- Projected Next.js score after migration
- Estimated monthly revenue impact of your current load time
Get your free WordPress Health Report at webvise.io/wp-health-report
It takes 60 seconds. No account. No credit card.
How do I get started?
Two options:
- Get a free health report at webvise.io/wp-health-report. See your numbers first.
- Book a free 20-minute call at webvise.io/contact. We'll talk through your site and whether a migration makes sense.
No pitch decks. No pressure. We'll tell you honestly if a migration isn't right for you.
Ready for a faster website?
We build and migrate websites to Next.js - AI-assisted, fixed price, fast turnaround. Free audit included.